Calle Puente Viesgo 6 Portal A 1ºIzq. Madrid, 28023 SPAIN

Objetivos e implantación

Reputation Strategy


More than 30 years of experience in building, enhancing or maintaining reputation

Reputation is the prestige of a brand; it is not what people say about it, but what they think.

Brand is what is said and reputation is what is thought. Reputation determines the relationships a brand has with different stakeholders. Reputation is trust, commitment and credibility. "It takes more than 20 years to build a reputation and only 5 minutes to destroy it". Warren Buffet

How we Work

Reputation: Recognition + Reality

Reputation is the recognition of your audience, customers, partners... about your corporate behavior and reality according to the degree of satisfaction of their expectations.


BEHAVIOUR of companies and leaders
REALITY corporate behaviour If there is reality, but no recognition, there is no value.


Audience SATISFACTION means customers
RECOGNITION: meeting expectations If there is recognition without reality, it is only image

Adequacy of the Strategy


We immerse ourselves in the reality of the company to understand its needs and propose appropriate solutions.


We clarify the needs of the target audiences in order to
discover areas for improvement, create value propositions and solid, powerful and effective strategies.


We design and implement communication actions in accordance with the value proposition and strategy.


We create relevant content that reaches key people at the right time and in the right format to influence decision making.

reputation strategy

Our strategic reputation methodology is based on three main pillars

Communication - Marketing - Social Networks

The three cogwheels must develop together, supporting each other, building a value chain.
The aim is to work all three at the same time.

In turn, they need, in order to be in continuous movement, three axes, which are:

Content, Creativity & Strategy

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